What is PPC?
How does PPC work?
And how did we use PPC to drive over 13k in revenue with 4k during ads spend for this small business in a short amount of time with the help of digital marketing they can get so many things.
We will also reveal a secret tool we use to spy on our competitors’:
PPC campaigns in but 30 seconds,
see all of their ads and keywords, and
outperform them.
This works for any company running PPC ads so let’s plow ahead and dive right in.
What Is PPC?
PPC is an acronym for Pay-Per-Click and is an advertising model where ads are placed online and advertisers pay only their ad is clicked on.
The most common sort of PPC is Google search ads.
Let’s unpack that.
Advertisers, like LYFE Marketing, pay Google to run ads on their program.
Almost every search on Google is going to be amid Google ads.
Google PPC ads are often typically found right at the highest of the search results, within the first 3–4 positions.
Google also displays an “Ad’ badge to form it clear that they’re ads.
So now that we all know what PPC is, at now you would possibly be wondering…
How Does Pay-Per-Click Advertising Work?
Here’s an easy explanation of how do Google ads work:
1. Google ads are created and managed through the Google Ads platform, formerly called Google AdWords.
2. Goals for PPC ads include sales, leads, website traffic, app promotion, and more.
3. PPC targeting is chosen by adding keywords and/or audiences to your campaign.
4. You set the utmost amount you’re willing to pay per click. this is often also called your bid amount.
5. Your ad + bid enters an auction where Google decides where and when to point out your ad.
7. When someone clicks on your ad, you pay.
Now, we’ll dive even deeper into Google ads and the way they add just a flash.
But before we do, we expect it’s important that you simply understand something.
Why do you have to use PPC?
If you aren’t using PPC, there’s an honest chance you’re missing out on traffic and sales.
Over 4 million advertisers are using Google PPC ads to drive business and growth, so here are 4 reasons why it’s an honest idea for you to a minimum of considering it:
1. PPC Delivers Immediate Results
It is unlike other sorts of online marketing channels that need hefty upfront investments and significant time before you see results.
PPC campaigns can start generating results the instant your campaigns are turned on and approved.
The PPC ad approval process typically takes but an hour.
And as long as you are doing not violate any guidelines and follow best practices for campaign setup, you’ll start to ascertain impressions and clicks directly.
Also, because PPC delivers such immediate results, you’ll optimize quickly to enhance results.
2. PPC Offers High Purchase Intent
PPC search ads use keywords for targeting which allows you to advertise your product or service to people who really need it and certainly need it now.
Think about it.
When someone needs a lawyer or a plumber, they likely need one soon, and there’s an honest chance that Google is that the first place they’re going to attend look for one.
This not only results in sales for the advertiser but faster sales too.
Comparing this to other ad channels like Facebook where the acquisition intent of a user is comparatively unknown, you’ll start to ascertain how powerful PPC is.
3. PPC features a Low Barrier Of Entry
As mentioned earlier, there are sorts of marketing strategies that take quite a little bit of work upfront before you’ll start to ascertain results.
Compare pay-per-click to look engine optimization for instance.
Search engine optimization, also referred to as SEO, is extremely effective but it’s also labor and time-intensive.
SEO requires an outsized list of technical website and hosting changes.
And the average entrepreneur would likely find it hard to accomplish on their own without prior knowledge.
In contrast, PPC is far more simple.
You check-in, you create your ads, you insert your target and bids, and you launch your campaign.
Now, disclaimer: We’re not saying that creating and managing a successful PPC campaign is straightforward, it’s just that…
4. PPC is far More Simple To Launch
PPC provides amazing targeting options.
Based on your needs, you’ll want to optimize your campaigns for quite just keywords.
PPC also allows you to focus on my device, location, day of the week, the hour of the day, and demographics.
Want to only reach people in California? No problem. Set your location to be California-specific.
Don’t want to receive leads and calls after business hours? you bought it. Set your ads to run between 9 am and 5 pm.
Maybe the desktop version of your site performs better than your mobile site? No issue. Set your ads to point out only on desktop.
You are in complete control of what ads you run when your ads are viewed, and who your ads target.
So now we all know the advantages of PPC advertising, let’s move forward by watching the overall structure of the foremost popular sort of PPC, Google search ads.
To help put things into perspective, we’ll peel back the curtain and show you examples from a live case study.
This case study focuses on how we helped one of our clients — Royce’.
They are a little business that sells Japanese chocolates, and that we helped them generate over 14k in revenue with only 4k in ad spend from our campaigns.
You can view the whole Royce case study here.
Basic Structure Of A Google Search Campaign
1. Campaigns
Campaigns are like folders — they contain your ad groups, keywords, ads, budget, and settings.
Your campaigns should be supported by a selected product, service, or category at a time to stay things organized.
In Royce’s account, we segmented the campaigns by product category into three campaigns- Nama chocolate, matcha chocolate, and Japanese Chocolate.
2. Ad Groups
Within a campaign is ad groups, ad groups contain your keywords and ads.
There are many various ways to segment your ad groups.
But the 2 hottest ways are to line them up by match type which we’ll re-evaluate during a second.
Or by single keywords where each ad group contains just one keyword at a time.
For Royce, we decided to segment our ad groups by match type.
In each campaign, there’s a billboard group for the precise match keyword match type and therefore the broad modified keyword match type.
You can have as many ad groups within a campaign as you wish.
What is best for you’ll depend upon your goals and the way many keywords you’d wish to target.
3. Keywords
Keywords trigger a billboard to seem on Google.
If a possible customer searches on Google employing a keyword contained in one among your ad groups, your ad will appear.
You can specify what proportion you’re willing to pay per keyword.
This is also referred to as your bid.
4. Keyword Match Types
When inserting keywords into your ad groups, you’ve got the power to use match types.
Match types “dictate how closely the keyword must match with the user’s search query so as for the ad to be considered for the auction,” consistent with Google.
Google recently removed the match type we utilized in Royce’s campaign — broad match modified.
Here are the present match types available within Google search ads so as of least restrictive to most restrictive:
Broad Match
Ads can trigger related searches albeit the search doesn’t contain your keyword.
Phrase Match
Ads can trigger searches that include the meaning of your keyword.
It is often implemented by adding quotations around your keyword.
A phrase match is more strict than a broad match but less restrictive than the last match type, exact match.
Exact Match
Ads can trigger searches that are equivalent meaning other the same intent because of the keyword.
This is the foremost strict and may be implemented by adding brackets around the keyword.
5. Ads
Ads appear on the search results page when your keyword is triggered and your bid wins the auction for that keyword.
When a user clicks on your ad, you pay Google the bid amount for that keyword.
Here are two ads we used for Royce’s PPC campaign:
So now let’s finally discuss…
How To Spy On Your Competitors’ PPC Campaigns In but 30 Seconds
With this tool, you’ll see every PPC ad a corporation is running.
You can see every keyword a corporation is targeting.
You can see every landing page a corporation is using.
There is even historical data on previous ads and budgets.
The name of the tool is named SEM Rush.
Here are the steps:
1. Head over to semrush.com.
2. Create an account if you don’t have one. If you do, head over to the subsequent step.
3. within the sidebar, click Advertising then Advertising Research.
4. Type within the URL of the corporate you would like to spy on.
5. Scroll right down to advertising research and click on View Details.
As promised, everything you would like to research the PPC ads of another company.
