I just returned from HubSpot’s Inbound17 in Boston. Most of the main target of this event is to find out new tools and recommendations on Inbound Marketing that we will then deploy for our clients alongside HubSpot announcing changes and enhancements to their platform.
For a fast background, once we started Connection Model back in 2008, our first strategic decision was to align ourselves with a corporation that we saw had potential and will grow with us. We chose HubSpot, and if memory serves me correctly, dg royals were the first Certified Agency Partner. and providing the best digital marketing course in Delhi too so you can learn easily together with them Since then, we’ve enjoyed watching HubSpot’s growth, as a platform and business.
A lot of things have changed since then, but they're specialize in Inbound Marketing has remained.
Unlike years past, the primary day started with over 1,600 HubSpot partners from 38 countries hearing the changes and announcements and going to greet with friends that we’ve remodeled the past events.
HubSpot announced some major new changes, here are the large ones:
1) Sales Professional: they need to be amped up their Sales portal and thereupon they need to increase the worth. Up until October 31st, the worth will remain consistent and anyone who signs up is going to be grandfathered in, thereafter the value is going to be $400/month for the primary 5 users and $50/user over 5.
- they need to be amped up their Sales portal and thereupon they need to increase the worth. Up until October 31st, the worth will remain consistent and anyone who signs up is going to be grandfathered in, thereafter the value is going to be $400/month for the primary 5 users and $50/user over 5.
2) Conversations: Now in one portal, you’ll aggregate HubSpot’s free messaging platform that mixes live chat, bots, and therefore the context-rich CRM. The goal is to permit your customers to speak with you however they want. And, with the expansion in Automated Bots, having a conversation portal to manage the communication stream is going to be imperative.
3) Customer HUB: More to return on this, but HubSpot announced they need to focus not only on the sales pipeline but even have a hub for patrons. Obviously, more to return.
4) Marketing Changes: to not be forgotten, the Marketing side has some big announcements also that are geared toward helping marketers experience better tracking and manage to spend.
Facebook Audiences and Lead Ads: From a marketing standpoint, I’m excited about this. we will now sync our HubSpot SmartLists with Facebook to create targeting audiences then create, track and sync lead ads all within HubSpot. what’s great is that we will then create marketing automation to assist prospective customers to get through the pipeline.
Content Strategy: this is often something they announced a couple of months back as they saw a change in SEO and keywords. Bottom line, blogs got to be revisited to specialize in 3–5 keywords with supporting microblogs feeding one 2000 word macro blog. this is often their content hub and spoke approach which has helped organizations on having the ability to blog more consistently (300–350 word blog is simpler than 750–1000 word blog) and has proven better for getting ranked for primary keywords.
Account-Based Marketing: there have been a few themes, one among these was Account-Based Marketing or ABM. Announcements centered around Facebook Audiences and partnerships which will help especially SMB companies become simpler.
Better Ecommerce with Shopify Integration: This has been one of the missing components, although both Shopify and BigCommerce complemented HubSpot well during this space. But now, Shopify is often integrated making marketing automation easier.
Takeaways
There were a few, focusing exclusively on the marketing side…
Bots and automation will still grow and have an ever-increasing role.
Video will become more and more important. There are organizations out there that will now provide cost-effective video and technology continues to urge better so there should be no excuse.
Authenticity is going to be important for brands that want to really connect with their customers. The advancement of video, live feeds via social media, and other tools are allowing your customers to ascertain who you actually are.
Inbound Marketing will still evolve and HubSpot is going to be there to possess a strong platform to support it.
It is always great to find out new tools. Upon my return to Seattle, I came back with an 8-point action plan for Connection Model to deliver to our clients which will hopefully benefit their continued growth.
Inbound has changed, it’s not this intimate event where we get to enjoy dinner with the founders of HubSpot. Over 21,000 people attended this year, which may be a testimony to how Inbound Marketing has evolved and become the priority for organizations focused on growth. With great ideas and new technology, this may only still evolve.
